Well hello there you! I’m Burcu, though most people simply call me B I am the heart and hands behind Aellaa Collective. Named after my daughters, Alara and Ella, this brand is dedicated to them and to the protective traditions passed down from my Turkish village roots. I carry forward the beliefs and symbols that have protected and guided generations before me, weaving them into everything I create. From designing and photography to curating collections and managing every detail in between, it’s all done by me, with intention, heritage, and heart.